Watson & Mayberry

Handmade goods to accompany you on your grand adventures.


There's a New Boss Babe in Town

Guest FeatureSteph Sheraton

A few years ago, W&M was nothing more than an eclectic spread of random handmade things on a table @ a local Farmer's Market. Before we had our own Etsy shop & before demands grew us into our own website, we had no idea that this handmade business would one day allow me to work from home & raise our babies. There's a heaping handful of people to thank for getting us from point A to point B but there's one who made a huge impact when we were fresh on the market.

Enter: Stephy McCauley.

Stephy then was a friend-of-a-friend who heard that some girl in Seattle was making cool stuff & she wanted in. She tracked down my contact info & bought a bag from me (all you long-time sweet followers, remember the jute Leah Hip Bags? Yeah- it was THAT long ago.) But she didn't just buy a bag. She used the heck out of it & took every opportunity to spread the word about my newly blooming shop. She sent me cards & texts telling me how great my goods were & that she would do everything she could to help "get me out there." As a new girl on the block of the small business world, her words were pure GOLD. This infectious, loud blonde from Texas was singin'  my praises, all because we had a mutual friend & she just legit gets crazy joy from breathing life into people's dreams. She's the kind of gal that wouldn't dare pass up a kid's lemonade stand & who would drop her own cold cash to buy a piece of art from a high school student just to make sure they felt like they were the bomb when putting themselves out there for maybe the first time.

We took the opportunity to interview her while we could still snag a spot in her busy schedule b/c her new business (52 days old of a babe to be exact) is EXPLODING & as you'll read below? She ain't slowin' down anytime soon.

W&M: So Stephy, tell us about your business.

M+L: My business is McCauley + Luck, we sell fun and flirty earrings at a fun and flirty price through social media, our website and pop up shops at fun boutiques, expos and businesses.  I call it "slingin 'rings" ...it's the most fun business I've ever been a part of....probably because I made it - right?

W&M: You've only be open for all of 2 seconds- how's it going?

M+L: As of August 8th we have been open for 52 days.  We have taken off like wild fire, and really it is me trying to keep up, keep it fresh and keep it fun while we continually gain followers, friends and attention over the DFW metroplex and over the nation through social media.

W&M: What are some things you've done early on that'd you'd attribute your quick success to?

M+L: God first.  Without Him, there's no way this happened.  I accredit a lot of it to who God made me to be...karma is a real deal - what goes around definitely comes around.  I have supported a LOT of friends through different endeavors, and they in turn supported me more than I could have ever imagined.  I knew I wanted to start something, I just didn't know what.  So when I started an earring line - people could not get enough of it.  My friends were my biggest advocates, I also accredit a lot of the success to my friends @Dallasites101 - Lily was my first customer and her and her partner Kara have featured me a more than a few times on their instagram with over 64k followers.  Also, my friend Angeline - she asked me to be in her store, and that really legitimized me as a business owner to be in a storefront...I now am now in six.  Without my girlfriends, I would not have started this business.  They pushed me, supported me and are my biggest cheerleaders.  I'm so grateful for them.

W&M: Where'd the inspiration for your business come from & how long did it take you to "take the plunge" & go for it?

M+L: McCauley + Luck started as an Instagram blog...so I had about 250 followers on it when I started.  I wanted to make an instagram that left people greater than when they came. I had followed so many instagram accounts that left me with more foul of humor, and a negative outlook on the world ...I wanted to do the opposite.  I knew I would find something to use the already branded McCauley + Luck - just didn't know what.  Then I found a vendor on a Saturday shopping with one of my girlfriends - it took three of my girlfriends 2 weeks to talk me into doing it as a legitimate business - I left the vendor at 3:47 pm - was asked by my friend Angeline to do a pop up shop that @Dallasites101 was hosting, it started at 7:00 - by 9:00 I was sold out.  And I said out loud "well...I guess I'm in the earring business huh??"  My friends all laughed and a few teared up.  I come from nothing.  I paid my own way through college (still am technically - thanks Sallie Mae)...when I first moved to Dallas I worked 2 jobs to try and keep up with my friends who the majority were from very prominent families.  Didn't bother me a bit, I love working...and my friends never even thought twice about how differently we were raised.  I'm still close with all of them, and love watching them grow in business, in love, and all of their beautiful babies.  I moved to Dallas in a beat up Kia Sportage, that made a weird sound - just picture the episode from bridesmaids pulling up to the big mansion and she doesn't have a cup holder lol. 

I never thought of being an entrepreneur, I love my job - my boss and his wife and family are incredible (executive assistant in commercial real estate) - I just wanted to make extra money for my travel habit.  I have killer hours, and I didn't want to increase them, so I didn't want to ask for a raise...so I made a side hustle that has not only made me a lot of money out of the gate - but I have met some of THE MOST incredible people.  I have always been told God has a HUGE plan for my life, and it is to influence others towards greatness, I just didn't know the avenue he was going to use.  I'm not made to be a pastor, I say whatever I want - and it's just in my DNA - I know this is what God has created me to do...the earrings are just a by-product. My goal is to treat people well, speak into their lives and let them know someone cares about them, wants their life to be epic and wonderful, and someone is here for them.  I would definitely say my customers are actually my friends.  I care about them.

W&M: You've got a bunch of "M+L Girls"- are all of your friends models?:)

M+L: RIGHT?!!?!?!? I'm so lucky.  God has blessed those girls with not only incredible beauty, but I picked each one of them for who they were to me, or who they were to the community.  You should see the photographer herself, Paige.  She's a real gem - and a tiny little blonde who can handstand on top of the Eiffel Tower most likely.  They are just breathtaking individuals.  Laila is actually helping me find a house to purchase at the current moment.  Brandy did all of my logos, business cards...she does my product photographs and is one of my biggest cheerleaders.  There were actually so many more M+L girls I wanted in that photo shoot....all of my friends are just jaw-dropping.

W&M: Any hiccups thus far as a small business owner & how have you handled them?

M+L: I mean...yeah.  Before my website, it was hard to keep track of what everyone was purchasing, have they paid, how did they pay...etc.  So I totally sent earrings to people who hadn't paid yet.  Whatever, what goes around comes around - no big deal.  Maybe they needed a little package in the mail to brighten their day - who knows.

W&M: The "boss babe" world can be an ugly place of competition & false cheerleaders. You've gotten yourself a reputation of being one who rallies around people & encourages women to chase their dreams. Would you speak to that for us?

M+L: How lonely would life be if we were the only one chasing our dreams?  We would have no one who could truly understand our struggles or genuinely cheer us on about our victories.  We would have plenty of people to say "congrats" but none that are jumping up and down for us like we are deep down in our soul.  People are my heartbeat. They are what get me up in the morning.  The connection of soul to soul, is what we were created for.  I sling earrings simply to be a part of their moments.  I think that is why I love earrings so much - because they make people happy - they bookend our thoughts and bring joy to others who see it.  I get to be a part of every moment when they wear them - and every photo of their vacation.  People are why I love McCauley + Luck and THEY are what make up this company.  I'm simply just the founder, they are the company.

So that's that. Learn how to spell "McCauley" b/c it's a name you're gonna need to know.

Poppy's Morning Market

Recipes, GatheringsSteph SheratonComment

It's no secret around here that we Sheratons love a themed get-together. In addition, there are few places we'd rather be than at a festive farmer's market. As our darling Penelope's 2nd birthday was quickly sneaking up on us, we'd planned to gather the fam the prior Saturday morning for a crepe brunch on the patio. Low key, small & intimate. Matt & had I unofficially agreed that we'd do "big parties" for the kids every other year & on the off years, we'd keep it light or do something extra fun as a fam. But as fellow creatives may agree, once the party's theme had come to me, it was near impossible to slow this train's roll- sorry babe. Now we had a full-blown shindig on our hands. Oops:). 

I normally don't start planning or gathering specifics for an event until the week of. With a handmade business to run, 2 babies to raise & a church that I want to actively serve in, ain't nobody got time to be obsessing WEEKS before. So this shindig was no different. The week of, I began to gather the decor (mostly from within our home & for sure a thrift store run or 2)!!

This year, like the year previous, I'd planned the party to be outside- with no feasible backup plan (which is sort of dumb in Seattle- I know). But I had a vision & wanted the party to be just so! I envisioned bluegrass music rockin', market "booths" scattered around our patio filled with beautiful things to eat & do. The Saturday of P's party, I woke up to rain. RAIN. I sat in the living room, killing time & waiting for a break in the wetness to rush out & set up. BUT IT JUST KEPT RAINING. 45 minutes before folks were due to show up, there was a break in the sprinkling & I frantically threw bunting & tables all over the slippery patio. As 10 o'clock struck, the sky filled with dark rain-filled clouds. I looked @ Matt, feeling totally defeated, & asked if we should cancel. Our home was a hot mess & had been completely dedecorated so I could use it all for the patio fest. He smiled reassuringly & said "Can't cancel now!" Isn't it a wonder that our spouses can calm our crazy & bring such constant comfort?

But like a birthday miracle, the sun slowly crept out, the outdoor hangs were spared & it dried up so fast I eventually got to even throw my rugs all over the patio like i'd envisioned. So many of my "ideas" never got to be displayed & so much left forgotten in the 30 min. scramble to "make a party" on the patio. But as always, PEOPLE WIN. Our morning was filled with people we adore, adults hung around sipping coffee & chatting, kids ran a muck laughing, & bluegrass blared amidst wild flowers & fresh crepes. It was PERFECT. The decor may have not been what I'd have hoped but we succeeded in creating a "feeling", People felt loved, memories were made, & our sweet Penelope had THE BEST DAY.

My fav moment of the whole gathering was near the end when my in-laws surprised Poppy in the driveway with a BMW convertible. It nearly made my heart burst to watch her cruise with a great big grin while all the kids chased her around.

Parties for our family have always been the perfect excuse to gather loved ones & create something beautiful. We felt so blessed to be surrounded by such fantastic friends & family. Thanks to all who came & loved on our girl:).

Here are a few details of the Morning Market & some simple DIY's


It's my decorating go-to for sure. I accumulate more with each gathering & it adds so much life & color to have strewn about. And HELLO- SO CHEAP!! I hit up the Goodwill Outlet a few days previous & got a bag of vintage linens for under $2. A quick wash & dry & then cut into strips & voila!! Easy scrap fabric bunting (more pics @ end of post). Another fav bunting were these vintage doilies (thrifted as a set for $2) that I tied on cotton cord. I adored how it turned out!!

Another simple one that added so much charm was to hang all of my vintage aprons on a cotton cord, just as you would a clothes line. I'd planned to do the same with a beautiful stack of vintage doilies but ran out of time- boo!

Signage is always a must for me @ gatherings. I love when food is labeled with menus on chalkboards & fun signs are around. For our Farmer's Market theme, I spent $10 on lumber @ home depot & whipped up a bunch of signs. My fav is the "Poppy's Morning Market" posted sign. It was simple- 3 boards ($2/per & pre-stained) & painted. On the bottom I had my hubby staple on some chicken wire. The night before the party I tucked branches & wild flowers througout it, creating the most festive, whimsical entrance to the gathering.

Food for a Morning Market "brunch" theme was really fun & REALLY easy. I did a market run the week of & stocked up on lots of fresh berries & produce. My talented sister-in-law made a gorgeous homemade pie, my mom brought super fun donuts & my mom-in-law brought beautiful scones. So apparently it takes a village:). I busted out a plate of sprinkle cake pops as well (a go-to oreo cream cheese recipe thats SO EASY!! Recipe on Penelope's 1st bday blog post). My husband is quite the closet chef himself, so he had a "Creperie" booth & whipped up hot, fresh crepes for the whole crew.

The "naked" cake was a breeze as well. Want the dirty details?

I used 2 white cake boxed mixed & baked them in 2 different sized. When I was popping them out of the pan, a huge chunk fell off & I just laughed & patched it up w/ some frosting- oops. At 10pm the night before, I guess a girl just stops caring:). Simple Pinterest buttercream frosting went between the layers along w/ fresh cut strawberries & then I topped it w/ a bunch more berries. A little powdered sugar shake all over & voila!! a $5 masterpiece to be eaten by tiny toddler mouthes.

For drinks, we served a pitcher of cold brewed coffee with fresh cream & our homemade Brown Sugar Lavendar syrup (recipe in previous post). It was a HIT! We also served strawberry lemonade, OJ, & La Croux. But when there's coffee, who really needs anything else?

B/c it was a Farmer's Market theme, I'd planned to raid the local farmer's market the day before for fresh flowers. When I rolled in? It was closed- boo! And b/c it was Mother's Day weekend, fresh flowers & the grocery were SO EXPENSIVE! We ended up snagging a bouquet from Costco & the rest? I went out afterdark with a giant IKEA bag & shears & took a walk, snipping anything wild I could find on the sidewalks around our neighborhood haha! It ended up being quite thrifty & just as festive.

We covered all the "eating" tables with brown butcher paper & mason jars of crayons. We had done this @ our wedding way back when & it's always a win!!

And Penelope's darling mint dress w/ mustard & navy balloons?? Snagged it @ a consignment shop while I was pregnant with her & hoarded it all this time for her second b-day- it's amazing how perfect it was, pockets & all!!

Here's a few more snaps from the party!! Thanks "Auntie Lex" for capturing P's party so we could relive it over and over:).